For companies that wish to find the optimal way to tell their story and build a loyal audience through content marketing, building an overarching content strategy is the logical first step.
There are many building blocks to a successful content strategy: I typically begin by conducting a content audit in the form of a SWOT analysis, map out the tactics that have worked and those that didn’t, and identify any content gaps. Then I will create a content plan for each stage of your marketing funnel to cover any content gaps and fulfill content goals. Last but not least, you will be provided with a clear and realistic content timeline so you can ensure that different parts of the plan are completed on time.
Please provide detailed information about your business, your customers, and your content marketing goals.